Although many believe the global textile industry is mature it is still a growing market with predictions the world textile and clothing industries are expected to grow at a three to four percent rate per year fr some time to come. Moreover, it is predicted that by 2010 this industry will be a...

With the Internet, international marketing has taken on a whole new meaning; however, the decision to standardize or adapt advertising messages remains a perplexing one for marketers around the world. Therefore, the purpose of this study was to determine the degree of standardized advertising in...

Given the static condition of the global economy marketers are cutting advertising budgets commensurate with dismal sales. It is a longstanding belief that utilizing a standardized advertising approach not only controls good ideas and provides for a consistent image but it also has the benefit...

Given the static condition of the global economy marketers are cutting advertising budgets commensurate with dismal sales. It is a longstanding belief that utilizing a standardized advertising approach not only controls good ideas and provides for a consistent image but it also has the benefit...

Computers today are an integral part of individuals’ lives all around the world; but unfortunately these devices are toxic to the environment given the materials used, their limited battery life and technological obsolescence. Hence, the purpose of this study was to cross-culturally assess the...

Entrepreneurship education is a rapidly growing field of study in the U.S. and around the world. It is a unique and an intangible subject whereby many instructors adopt different styles and exercises to enhance learning. One of the most effective ways has been through experiential exercises....

Computers today are an essential part of individuals’ lives all around the world; however, these tools are extremely toxic to the environment given the materials used, limited battery life and technological obsolescence. The US and the EU’s policies regarding this and other e-waste differ...