Showing 1 - 10 of 34
Persistent link: https://www.econbiz.de/10005798102
Insights into how small agribusinesses acquire, process, and use market intelligence are critical to improving their marketing competencies and to understanding practices that lead to better business performance. However, the current body of literature is limited in this topic. We apply the...
Persistent link: https://www.econbiz.de/10010881498
Primary data-collection methods have been understood and studied to a great degree. For example, volumes can be written on the proper way to conduct a survey-based study. However, the process of collecting data from a retail establishment is not as well documented. This paper covers the tools...
Persistent link: https://www.econbiz.de/10005310915
Value-added centers have been established in many states. These centers vary greatly in objectives, operational structures, staffing, and funding. This paper uses examples of several centers and programs, with a specific emphasis on three centers, to provide a better understanding of value-added...
Persistent link: https://www.econbiz.de/10005320920
This research examines how fluctuations in quality affect consumer expenditures for fresh fruit at the retail level. This paper examines how consumersÂ’' purchasing behaviors react to changes in fresh fruit quality by quantifying quality characteristics based on weekly observations. A...
Persistent link: https://www.econbiz.de/10005041213
This research examines how consumer purchasing responds to changes in advertised feature sizes and placements within weekly in-store fliers. The weekly-featured advertisements were measured in square inches and the different advertisement placements within the weekly flier included front, back,...
Persistent link: https://www.econbiz.de/10005798199
Persistent link: https://www.econbiz.de/10005798351
Persistent link: https://www.econbiz.de/10005454284
Produce departments are important to the profitability and competitiveness of grocery stores. Understanding how variables beyond price and seasonality impact the demand and ultimately sales for produce is vital. This study finds display size and the use of multiple displays to be the most...
Persistent link: https://www.econbiz.de/10005459489
The United States is the largest single exporter of seafood, beef, and beef products to Japan, and was the third largest source for pork in 1992. A better understanding of Japanese demand for meat and seafood is important in two regards. First, Japan is generally viewed as a tough market to...
Persistent link: https://www.econbiz.de/10008569721