Schultz, Friederike; Castelló, Itziar; Morsing, Mette - In: Journal of Business Ethics 115 (2013) 4, pp. 681-692
The paper introduces the communication view on Corporate Social Responsibility (CSR), which regards CSR as … communicatively constructed in dynamic interaction processes in today’s networked societies. Building on the idea that communication … established views, by not sufficiently acknowledging communication dynamics in networked societies, remain biased in three ways …