Previous efforts to understand and predict behavior traditionally categorize tourists into sub-groups using socio-demographic and psychographic variables. Surprisingly, the tourism literature does not profile tourists by the intensity of their emotional associations toward destinations. To...

Sustainable tourism development is crucial to small island developing states, given that tourism is often the main pillar of their economy. Stakeholders therefore need to embrace principles of environmental, economic and social sustainability for continued success. This study assessed hoteliers'...

Market segmentation offers several strategic and tactical advantages to marketers. Hierarchical and non-hierarchical segmentation methods have several weaknesses but remain widely applied in tourism studies. Alternative segmentation methods such as fuzzy, mixture models, and Bagged Clustering...