This paper explores what a critical commentary on micro principles texts might look like, examining what is to be critiqued and how to do it.

Political consumerism has become over the past years an ever growing phenomenon, by which citizens express through their consumption their political, environmental and ethical opinions. This paper discusses political consumerism from an economic science perspective, focusing on the link between...

In Romania, small and medium-sized enterprises manifest a certain interest in marketing activities, resulted in the existence of a specific marketing structure in half of them, as attests a survey done on a sample of 140 organizations. This research, focused on understanding the promotional...