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A Comparative Facebook Content Analysis between Romanian and Western European Airline Carriers

AVRAM, Bogdan - In: Expert Journal of Marketing 2 (2014) 1, pp. 28-36

This research aims to investigate the different social media strategies adopted by the airline companies from two European regions. In the attempt to land more customers on their social media runway, drive more sales from social media content, increase customer satisfaction through a high...

Persistent link: https://www.econbiz.de/10011193726

SERVICE QUALITY OF MEMBERS OF ACCOUNTING PROFESSION: THE RELATIONSHIP BETWEEN SERVIS QUALITY TO COSTUMER SATISFACTION ESKÄ°ÅžEHÄ°R APPLICATION

Banar, Kerim; Ekergil, Vedat - In: Anadolu University Journal of Social Sciences 10 (2010) 1, pp. 39-60

The aim of this study is analyze the relationship between the quality of the services provided by accounting profession members and customer satisfaction by means SERVQUAL scale. The sample of the study is the companies based in EskiÅŸehir which have bought services from certified public...

Persistent link: https://www.econbiz.de/10008555875

CUSTOMER LOYALTY - THE GUARANTEED SUCCESS OF AN ORGANIZATION ON THE MARKET

Carmen-Maria, IORDACHE; Alexandrina, SÎRBU - In: Management Strategies Journal 22 (2013) 4, pp. 41-48

Managing customer value by offering qualitative services is considered a critical component of the marketing strategies. Customer value ensures the loyalty buiding. Orientation towards the customer, keeping in contact with customers, and a commitment to live up to customer expectations are the...

Persistent link: https://www.econbiz.de/10010735163

CUSTOMER LOYALTY - THE MAJOR GOAL OF CUSTOMER RELATIONSHIP MANAGEMENT

Assoc. Prof. Adriana Scriosteanu Ph. D.; Prof. Daniela … - In: Annals of University of Craiova - Economic Sciences Series 3 (2010) 38, pp. 7-7

This paper presents the importance of customer relationship management (CRM) and customer loyalty for any organization that whishes to be successful and competitive in the market. A new emphasis in marketing and CRM is more and more widespread - creating customer relationships.In a competitive...

Persistent link: https://www.econbiz.de/10009143792

The influence of relationship marketing drivers on marketing and business performance

DUTU, Cristian - In: Timisoara Journal of Economics 5 (2012) 18, pp. 205-220

In the last few decades, both marketing theory and practice have gone through a transformation process, from the approach based on the marketing mix concept (the traditional/transactional approach in marketing) to a relationship-based approach. As a strategic orientation, relationship marketing...

Persistent link: https://www.econbiz.de/10010839305

How Fragrant are perfumes? A Micro Perspective from Middle East

Pillai, Rajasekharan; Babu, Febina; Hameed, Hana; … - Volkswirtschaftliche Fakultät, … - 2009

Satisfaction is a consumer post-purchase evaluation of the overall service experience. As an important determinant of customer loyalty and retention, firms exhibit most care to maintain customer satisfaction intact, unless it cannot be up-scaled. Middle East is known for its fancy towards...

Persistent link: https://www.econbiz.de/10008490485

How Fragrant are perfumes? A Micro Perspective from Middle East

Pillai, K R; Hamid, Hana; Rajan, Remya; Vijay, Shiji; … - Volkswirtschaftliche Fakultät, … - 2008

Persistent link: https://www.econbiz.de/10008764710

Service Quality Measurement Using SERVQUAL. An Applied Comparative Study on Customer Perceptions and Expectations under an International Approach

MONGAY, Jorge - In: Expert Journal of Marketing 2 (2014) 2, pp. 82-85

This research uses the methodology Servqual in order to measure the quality of service given by a public university in Barcelona (Spain) to its study abroad students. The analysis explores the results not only from traditional approach based in a expectations versus perceptions point of view but...

Persistent link: https://www.econbiz.de/10011183041

Aspects and Importance of Digital Media in Pakistan

Abdur Raheem, Syed; Akber, Fahad; Hashmi, Umair - Volkswirtschaftliche Fakultät, … - 2013

Digital Media has gained importance over the years, around the world. It has created impact in Pakistan too. This paper … draws comparison in usage and impact of Digital Media in developed worlds with Pakistan and identifies the flaws, the … potential and scope of digital media in Pakistan. Pakistan as the world’s 7th largest country has tremendous potential for …

Persistent link: https://www.econbiz.de/10011259955

Advertising value of mobile marketing through acceptance among youth in Karachi

Syed Akbar, Suleman; Azam, Rehan; Muhammad, Danish - Volkswirtschaftliche Fakultät, … - 2012

The purpose of this paper is to investigate the key influencing factors towards mobile marketing acceptance among youth in Karachi. It further analyzes the impact of mobile marketing acceptance on its advertising value. To achieve the objective of this study a convenient sample of 247...

Persistent link: https://www.econbiz.de/10011109924

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