Brands' citizen communication consists in creating a social link between trademarks and society, that is to say in … representing the foundations of their brand community. …

communication agencies. We learn from the recent present and transform empirical learnings into best practice and approaches for … tomorrow's communication challenges. The way to connect, interact and build a relationship between brands and consumers is … their thoughts about a brand very much heard. The original brand monologue is turning into a wide open dialogue. How should …

this paper, we try to underline the importance of brand in marketing communication. …. But what can determine people to make choices? Between the answers that marketers often give us is brand, that symbol … which is the core of entire marketing communication process, the essence of the messages concerning products, services, or …

: political communication, attitude towards corruption, interest for civil problems, the ability to negotiate and political …

The article deals with basic questions regarding terminology study the concepts of \"brand\" and \"brand management …\", the main stages of the product based on brand and the right tools to do so. Also, the basic components of the brand to …

presents the importance of having a strong brand, it presents several aspects with regard to what brand represents, it points … out what are the main factors for creating brand value. Another important aspect that this paper presents are the four … steps that a company must undertake in order to have a powerful brand in the context of the global market and of stronger …