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Brand Management in a Digital World: An examination of Hugo Boss's efforts in social media
Fähnle, Sabrina; Teichmann, Julia; Pätzmann, Jens - In: EconStor Open Access Articles (2013), pp. 13-23
The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the established media mix while preventing the damage of the...
Persistent link: https://www.econbiz.de/10010981129
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Intermediation by heterogeneous oligopolists
Morasch, Karl - Fakultät für Wirtschafts- und … - 2010
In his book on 'Market Microstructure' Spulber presented some strange results with respect to the impact of the substitutability parameter in an intermediation model with differentiated products and inputs. Intuitively, effects in the product and the input market should be similar: if firms...
Persistent link: https://www.econbiz.de/10009003560
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Red Queen Pricing Effects in E-Retail Markets
Baye, Michael R.; Morgan, John - Department of Business Economics and Public Policy, … - 2005
A standard “solution” offered to the deleterious effects of all-out price competition is for firms to engage in differentiation strategies. This solution, however, depends critically on the inability of rivals to imitate a successful differentiation strategy. With imitation, we show how...
Persistent link: https://www.econbiz.de/10005795885
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Creating revenue via Organisational 'Brandpression' Management (OBpM): a marriage of brand management and impression management in professional sport
Agyemang, Kwame J.A.; Williams, Antonio S. - In: International Journal of Revenue Management 7 (2013) 2, pp. 171-181
, distinction, consistency, trustworthiness, reputation, affiliation, and employee satisfaction. We conclude with a discussion of …
Persistent link: https://www.econbiz.de/10010816763
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Investigating the Divergence in Wheat Prices
Arnade, Carlos; Vocke, Gary - Agricultural and Applied Economics Association - AAEA - 2013
This study investigates whether importers of U.S. wheat form an integrated market or a series of segmented markets. Two market integration tests are applied: one based on equilibrium price relationships and one based on disequilibrium price relationships. With the exception of a few importers,...
Persistent link: https://www.econbiz.de/10010916336
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Export demand for Tahitian black pearls
Haoatai, Heinarii; Monypenny, Richard - In: Australasian Agribusiness Review 19 (2011)
Persistent link: https://www.econbiz.de/10010923352
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Longitudinal Study on the Performance of U.S. Pharmaceutical Firms: The Increasing Role of Marketing
Pattikawa, L.H. - Erasmus Research Institute of Management (ERIM), ERIM … - 2007
marketing activities that go beyond R&D, the strong increase of me-too drugs, and, at the same time, the high industry … profitability have contributed to public skepticism. Despite this increasing role of marketing, studies on the profitability of …€™ performance is not only closely linked to their R&D activities but also to marketing activities such as advertising and product …
Persistent link: https://www.econbiz.de/10005288605
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WELFARE EFFECTS OF ECO-LABEL PROLIFERATION: TOO MUCH OF A GOOD THING?
Lohr, Luanne - Department of Agricultural and Applied Economics, … - 1998
Given that existing food eco-labels are still not well defined in consumers' experience, there is potential for new labels to generate more confusion. Consumers incur fixed costs to learn about a label's meaning. Market shares for existing certifications may be eroded by perceptions that new...
Persistent link: https://www.econbiz.de/10005330899
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DINÂMICA DA CADEIA AGROINDUSTRIAL DO CAFÉ (COFFEA ARABICA L.) BRASILEIRO APÓS A DESREGULAMENTAÇÃO
Ponciano, Niraldo Jose; Ney, Marlon Gomes; Mata, … - Sociedade Brasileira de Economia e Sociologia Rural - SOBER - 2008
Objetivou-se analisar a estrutura e a dinâmica da cadeia agroindustrial do café brasileiro após a desregulamentação e seus ajustamentos para atender as exigências do mercado. Estimou-se estrutura e valores da cadeia por meio dos custos e da produção. Dados e informações foram...
Persistent link: https://www.econbiz.de/10009293588
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Visualizing attitudes towards service levels
Lam, K.Y.; Velden, M. van de; Franses, Ph.H.B.F. - Erasmus Research Institute of Management (ERIM), ERIM … - 2011
To assess the attitudes with respect to the quality of banks’ service levels, we use survey data amongst more than 250 Chief Financial Officers (CFOs) of a range of Netherlands-based companies. These companies range from small to very large (including multinationals as Philips and Shell)...
Persistent link: https://www.econbiz.de/10009351530