CAMUFFO, ARNALDO; FURLAN, ANDREA; ROMANO, PIETRO; … - In: International Journal of Innovation Management (ijim) 12 (2008) 02, pp. 139-160
This paper tells the story of Geox, an Italian footwear manufacturer that, in less than a decade, has become one of the world's largest shoe manufacturers. Applying the related notions of complementarity and performance landscape to study strategic positioning in the footwear industry, we show...