and parcel of marketing science for many years. Primarily the technical literature focuses on the different ways of …

The market for beer in Germany is special for many reasons, e.g. the purity law, the large number of breweries, or … question of this article. We employ weekly retail scanner data for Germany from 2000 to 2001. We find that discounts are higher …

attributes of the products, with the type of the marketing channel, with characteristics of the innovations and dummy variables …

about strategy, operations, organization and marketing. As the world witnesses profound changes to the traditional model of …

Europe - discusses industrial policy issues, enterprise level decision making, production, management, marketing, and the …

relation to communication processes in the IT field for management and marketing. … corporate environment of Curitiba (Brazil). The main aim was to analyze communication problems and implications for management … and marketing. Empirical research examined responses from a sample of IT professionals with some professional experience …

Change for the better is one of the sustainable features of the modern organization. Therefore, change management … expresses the excellence of skills, abilities and skills that can demonstrate a manager. The efficient management of change … accidentally or consciously, can generate untold drama or binding process can be full of confidence. Vision and passion, management …