Verbraucherbefragung kombiniert wird, zeigt starke Wirkungen der äußeren Produktgestaltung auf die Kaufbereitschaft bei Wein, wenn eine … substantial expansion of wine supply has induced a strong product proliferation on the market. It is not only the taste of wines … on the wine bottle, such as origin, grape variety or brands. Additionally, there is a strong trend towards using the …

This study provides an empirical assessment of the competitiveness of Albanian dairy and wine production, based on … aggregated to analyse the competitiveness of the entire production chain for each product group. Overall, the wine sector appears … in an economically more favourable situation than the milk sector. Although there is currently no relevant export of wine …

This study provides an empirical assessment of the competitiveness of Albanian dairy and wine production, based on … aggre-gated to analyse the competitiveness of the entire production chain for each product group. Overall, the wine sector … wine, there has been considerable in-vestment activity at the farm level and the harmonisation of quality standards with EU …

the wine producing sector. Faced with the difficulty of differentiating the product in terms of its technical … of wine, a traditional component of the Mediterranean diet, and, if such factors are found, test them for variation … in the market. The study uses the laddering technique to interview wine consumers in Navarra. …

Overall wine consumption in Spain is decreasing while, at the same time, Designation of Origin (DO) wine consumption is … increasing gradually. This study examines Spanish DO wine consumer behaviour through stated preferences (SP) and revealed …, especially for the preference of the DO and wine aging attributes. The only difference detected is the price variable, where a …

, Erfrischungsgetränke, Mineralwasser, Fruchtsäfte und Wein ablösen könnten. Der Bundesminister für Umwelt, Naturschutz und Reaktorsicherheit …

anderem wegen der stabilen Preise stieg der Pro-Kopf-Verbrauch an Wein 1988/89 um 0,3 l gegenüber dem Vorjahr. Der …

Die große Sortiments- und Begriffsvielfalt, die eine Besonderheit des Produktes Wein darstellen, führen für den … Konsumenten beim Kauf zu einer äußerst komplexen und schwierigen Entscheidungssituation. Da Wein zudem überwiegend im …- und Beaujolais- Wein. Im Vordergrund der Studie steht die Identifizierung von Verbrauchersegmenten entsprechend ihrer …