The authors examine the nature of marketing in the public sector as a response to government-led reforms during the past 15 years. They conclude that the public sector is a context in which marketing management differs in both theory and application from the approaches found in profit-oriented,...

This conceptual paper examines the need for deliberative public decision making to create a sustainable society, and the potential for social learning and public decision making in the online collective intelligence. Concepts and evidence are synthesised from studies of sustainability,...