Jalees, Tariq; Shahid, Nimra; Tariq, Huma - In: Journal of Management Sciences 2 (2015) 1, pp. 166-184
This paper examines how satisfaction, brand image, price, packaging and perceived quality influence brand loyalty. A … standardized regression estimates (SRE) and critical ratios. Price was the strongest predictor of brand loyalty followed by … packaging and satisfaction. Company image and perceived quality had no relationships with brand loyalty. Some of the findings of …