Cet article propose une synthèse des recherches empiriques en marketing sur la performance des relations client-fournisseur depuis vingt ans. Les auteurs mettent en perspective les modèles théoriques de ces recherches et analysent leurs résultats selon quatre dimensions de la performance :...

L’article présente les résultats d’une recherche qualitative sur les dispositifs et processus de segmentation achats au cœur du pilotage stratégique des relations client-fournisseur. Depuis Kraljic (1983) la littérature en stratégie spécialisée sur la segmentation achats, la...

Through this paper, we propose a preliminary theoretical framework to understand consumer’s trust determinants within the context of purchasing on Internet. First, we present a synoptical literature overview of trust conceptualisation in the marketing literature. Then, we propose a preliminary...

The aim of this paper is to provide a literature review of research on online consumer trust. First, the concept specificities are identified and the construct definition and dimensionality are examined. Then, a taxonomy of the online trust determinants is suggested. Finally, to gain...

Relationship marketing is based on the assumption of the customers’ commitment. This commitment may be multidimensional, with an affective dimension and a calculative one. Commitment is shown to be linked to trust. Relationship marketing has not paid a lot of attention to psychological...

This article analyzes individual perceptions of the linkage between corruption and trust in political institutions in 16 African democracies. Using perceived corruption and experienced corruption as indicators, it tests the functionalist theories that portray corruption as a way to increase...

Our goal is to understand whether, and under which conditions a customer can feel betrayed by a brand, as it may happen in an interpersonal context; it is also to show that this feeling is quite different from other reactions, such as dissatisfaction. We then try to find the determinants of this...