The purpose of this paper is to show peculiarities of traditional and experiential marketing and describe why experiential marketing is better way to understand consumer behaviour. Comparative analysis shows the main characteristics of traditional and experiential marketing. Traditional...

The paper analyses the genetically modified organism products (GMP) in relation to genetically modified organisms (GMO) from two perspectives: 1) from the theoretical standpoint, discussing the GMO and GMP trade conditions and 2) from the practical perspective, namely analysing the availability...

The world has changed a lot during this millennium and it still keeps changing. For this reason it sounds logical, that together with these changes marketing faces a lot of challenges which need to be overcome. That is why the second purpose of this paper is to define the challenges for...

This article summarises some of the results from the application of the Energy Indicators for Sustainable Development (EISD) tool for analysing trends, setting energy policy goals and monitoring progress towards these goals for Baltic States. This experience illustrates the potential...

This article analyses energy efficiency development in Lithuania since 1990 and the main legal, fiscal and financial and institutional measures implemented in Lithuania aiming to promote energy efficiency improvements. Energy intensity currently in Lithuania is almost 1.2 times higher than in...

This paper proposes an analysis of CSR behaviour of MNCs versus indigenous corporations in developing countries. Examples from Romanian environment will be used in order to explain the existing differences and the reasons that are staying behind these differences. Although there is a developed...

The companies should consider adopting new strategies and policies according to the new reality and the changing demands of the stakeholders in today’s changing economy. More and more companies become conscious of the importance of protecting the environment and the society and the benefits...

Globalization is, perhaps, the most widely discussed phenomenon today. Globalization occasionally manifests itself dramatically in its effects on the lives of ordinary people. Globalization is not just a destructive force; it's also a powerful phenomenon in order to improve the material well-being...

The Common Foreign and Security Policy is the newest and, certainly, the most ambitious project pertaining to the European construction. Following the integration theory, tackled by many authors 1, the political union is considered to be the final stage of the integration process. Along the...

This paper reports on a small study concerning the development of the social responsibility concept, in order to reveal how this concept became an important element of the sustainable development. According to this relationship, there are presented the results of a qualitative research among...