The purpose of this qualitative research is to explore the role of service quality on customers’ patronage decision of Malaysian health insurance products. Through a critical review of the literature about service quality and customers’ patronage intention this research proposed a...

The knowledge economy is a new concept that has appeared world wide in recent years. As a sub-discipline of the knowledge economy, knowlege management is a completely new concept and method of management. In this environment libraries becomes more significant. The conventional functions of a...

The global economical-financial crisis has sometimes reached unpredictible peaks. To think that a theoretical and practical approach can take on the role of a universal remedy becomes obsolete. But to believe in the overcoming of the current limits of such approach is extremely necessary. To...

Prescription drug expenditures are the fastest growing component of health care spending, rising threefold over the 1995–2007 period. Coinciding with this growth has been a surge in direct-to-consumer advertising (DTCA), made feasible by the Food and Drug Administrations's (FDA's)...

The question of compliance with environmental conditions and opportunities for the company's organizational structure and strategy of the present article. The submissions are some data about the dynamics of the mobile phone market in Russia. The main trends of its development and basic consumer...

The widespread use of loyalty programs in the tourism sector raises questions about their differentiating capacity and more broadly about the real advantages they offer firms. We have chosen to focus on the hotel sector and propose a conceptual model on the determinants of loyalty to a hotel or...

Negli ultimi anni il packaging è stato considerato dalle aziende vinicole uno tra i più importanti strumenti del marketing. Infatti, grazie all’utilizzazione di immagini e testi, è possibile comunicare chiaramente al mercato messaggi coerenti con i prodotti, con i valori dell’azienda e...

In this article, we provide a comprehensive review of the literature on economic models of national brand — store brand competition and address three questions: (i) What types of economic models have been used to analyze the competition between national brands and store brands? (ii) What...

Market response models help managers understand how customers collectively respond to marketing activities, and how competitors interact. When appropriately estimated, market response models can be a basis for improved marketing decision-making. Market response models can be broadly classi.ed...

Marketing management support systems (MMSS) are computer-enabled devices that help marketers to make better decisions. Marketing processes can be quite complex, involving large numbers of variables and mostly outcomes are the results of the actions of many different stakeholders (e.g., the...