Huang, Wenxue; Pan, Yuanyi; Wu, Jianhong - In: International Journal of Data Analysis Techniques and … 6 (2014) 2, pp. 105-120
The Gini coefficient has been widely used to measure the performance of rare event targeting models. Although it is a good performance measure when the scores and hits are proportionally associated, it fails to address the possible non-linear distribution of targeting scores and neglects the...