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What are the timeless truths of advertising? How can agency leaders manage their teams, their creative talent, and clients? To answer these and other questions, the mythology of the 'Golden Age of Advertising' is examined and analyzed herein. Specifically, using ad man Don Draper--protagonist of...
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We describe a newly established research project called SoftLab in the area of computational science and computational engineering. The SoftLab project attempts to link physical laboratory experimentation with computer control and simulation to provide a virtual laboratory for computational...
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This study systematically assessed CAP symptoms and their impacts using the CAP-BIQ, a questionnaire with established content validity. At CAP diagnosis, the range of patient-reported symptoms was broader than previous studies have reported. Additionally, the overwhelming need for caregiver...
Persistent link: https://www.econbiz.de/10010994864
Cross-cultural top-management-teams (cc-TMTs) are typically comprised of rational individuals. Yet cc-TMTs featuring uniformly wise and experienced executives often make irrational decisions (i.e., choices incompatible with reason or logic). Even most executives acknowledge this is true....
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When the colors of all the U.S. armed services' uniforms are combined, the color purple appears; therefore, military insiders refer to inter-service operations as "purple" operations. Now a core concept, the "jointness" of U.S. military strategic response to a critical operational failure...
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