associated with a price discount. An individual utility model is used to analyse empirical data from Gabor & Granger study …. Results show that signal increase price effect and that, contrary to usual expectations, it increase by rejection because the … price is too high. Asymmetric effect for a positive devation from the reference price is also not validated. …

brands. Key words: Sales promotion, price reduction, promotion signal, experiment, Gabor & Granger. …Signaling effect of a promotional price reduction: concept and experimentation Abstract Sales promotion has often … information is missing (regular price, price reduction) when consumers have an extended choice process, the information …

brands. Key words: Sales promotion, price reduction, promotion signal, experiment, Gabor & Granger. …L'effet observé à court terme d'une réduction promotionnelle du prix sur la demande est souvent positif du fait de la … montant de la réduction ou le prix de base), l'information transmise par la promotion, qui est à la source de l'effet signal …

related to situational differences. Results of an experiment on 900 consumers confirm that persuasion through store flyers …

problématiques d’image-prix. A travers une étude qualitative, nous avons mis en évidence les stratégies, les moyens, les supports … mean time and in a feroce price war. Within this context, the retailers and the industrials’ strategies are analysed in … relation with the price image problematic. Through a qualitative study, the strategies, the means and the promotional tools as …

mean time and in a feroce price war. Within this context, the retailers and the industrials’ strategies are analysed in … relation with the price image problematic. Through a qualitative study, the strategies, the means and the promotional tools as …

hypotheses and test them using an experiment on 200 university students. The findings suggest that societal communication …

hypotheses and test them using an experiment on 200 university students. The findings suggest that societal communication …

strategy of marking quality. An experiment shows that national brands are perceived as equivalent in quality to that of premium …