Brondoni, Silvio M. - In: Symphonya. Emerging Issues in Management (2002) 2 Corporate Culture and Market Complexity
The critical role of corporate culture is particularly evident today in large corporations. In complex organizations … oriented toward overcoming physical competition (market-space management), corporate culture thus assumes a central role in the … governing of internal, external and co-makership relationships. Corporate culture is an expression of corporate personality. It …