Chupp, Andrew; Stephenson, E. Frank; Taylor, Ron - In: International Journal of Sport Finance 2 (2007) 1, pp. 36-44
Although conventional wisdom holds that alcohol availability increases baseball attendance, little evidence exists on … the complementarity between attendance and alcohol availability. To address this gap in the literature, we examine the … effect of Rome, Georgia’s November 2004 legalization of Sunday alcohol sales on a minor league baseball team’s attendance …