Yu, Xiaohua; Gao, Zhifeng; Zeng, Yinchu - In: Food Policy 45 (2014) C, pp. 80-87
With use of payment card survey data of willingness to pay (WTP) for the “Green Food”, a unique food certification in China, this study finds that age and income are important for the WTP for the Green Food in China. There are structural differences in consumer preference for Green Food...