The identification of the existence of strategic groups within Portuguese franchising constitutes the main aim of the present paper. An empirical study starting from 128 franchising chains operating in Portugal was carried out. The results reveal the existence of five perfectly differentiated...

This paper has two main objectives. First objective involves defining export entrepreneurship as well as its dimensions of speed, degree, and scope. These objectives respond to current literature scarcity and fragmentation. Second, to employ empirical analysis to explore export entrepreneurship...

The aim of this exploratory paper is to fill an important gap in the international marketing literature by examining the influence of firm behavior in foreign markets (export commitment and adaptation of marketing tactics) on perceived competitive advantages and export performance. Using a...

El principal objetivo de este trabajo es conocer la influencia de la calidad de servicio en la satisfacción de los espectadores de fútbol, aspecto escasamente investigado en la literatura. Los resultados, a partir de una muestra de 700 espectadores de un club de fútbol de la Primera División...

This research has two main objectives. The first is to fill the knowledge gap on the role which the external environment plays in the strategic behavior of exporting companies, taking into account the psychological distances between the domestic and foreign markets. The second aim is to clarify...