Schäffer, Utz; Willauer, Bianca - In: Schmalenbach Business Review (sbr) 55 (2003) 2, pp. 86-107
Strategic planning has been characterized as a learning process. However, despite the high relevance for strategic management, little empirical evidence has been collected so far on the learning process. In this paper we suggest that a high degree of learning in the strategic planning process...