A goal programming model for selecting media is presented which alters the objective and extends previous media models by accounting for cumulative duplicating audiences over a variety of time periods. This permits detailed control of the distribution of message frequencies directed at each of...

This paper develops a new method for the solution of DEMON-type functional equations. It is shown how the latter can be reduced to solution of a separated system of simpler equations which, for discrete distributions, can be solved by linear programming methods. The reduction also permits...

An illustrative example is developed from an actual application of goal programming to media planning over a period of time. These goals involve distributions of frequencies by demographic and other characteristics as well as budget and other constraining limitations.

The querulous and exaggerated tones which seem to attend so many contemporary activities have now been permitted an entrance to the pages of Management Science where they are amply represented in the article published by A. S. C. Ehrenberg ("Models of Fact: Examples from Marketing," Management...

In this paper a dynamic, adaptive model, called DEMON,⁴ is interpreted in terms of a network. The latter is here employed to reduce the problem of selecting optimal decision procedures so that these can be interpreted in terms of a conditional sequential designation of links from such a network....

This paper indicates how an information theoretic approach via the MDI (minimum discrimination information) statistic can be used to help provide a uniform approach to both statistical testing and estimation in various kinds of marketing analyses. Extensions to versions of the MDI statistic also...