Although there has been widespread support for the concept of integrating the Internet with other channels, relatively little empirical research has been conducted in this area. This paper examines the effects of integrated online activities on customer perceptions, i.e., satisfaction and...

Context aware services have the ability to utilize information about the user’s context and adapt services to a user’s current situation and needs. In this article the authors consider users’ perceptions of the added value of location awareness and presence information in...

To stimulate sales of sustainable products, retailers need to know whether their in-store instruments effectively influence their market shares. This study uses actual sales data and a multilevel modeling approach to describe the market shares of sustainable brands according to price level,...

Anytime an individual makes a cash payment, s/he needs to think about theamount to be paid, the coins and notes which are available, and the amount ofchange. For central banks and retail stores, for example, it is of interest to un-derstand how this individual choice process works. The...

In this paper, we propose and operationalize a new method for optimizing shelf arrangements. We show that there are important dependencies between the layout of the shelf and stock-keeping unit (SKU) sales and marketing effectiveness. The importance of these dependencies is further shown by the...

Anytime an individual makes a cash payment, s/he needs to think about the amount to be paid, the coins and notes which are available, and the amount of change. For central banks and retail stores, for example, it is of interest to un- derstand how this individual choice process works. The...