This paper describes a diagnostic tool for assessing relative impact weights of time-dependent information on an impression or judgment and illustrates its use in the area of order effects. A novel and somewhat counterintuitive finding, based on applying this tool, is that the bit of information...

Includes bibliographical references (p. 23-27).

There is incessant demand for 'proof' of return on investment (ROI) for social media spending, and a significant degree of uncertainty among marketers with respect to allocating effort and budget to social media. In this article, we address these issues by identifying different ways that...