A business culture supported by positive practices and strong ethical values will produce productive employee work response. Positive work environment encourages ethical decision making and employees feel comfortable in an environment where they have freedom to make ethical decisions. It becomes...

Brand creation through an effective marketing strategy is necessary for creation of unique associations in the customers memory. Customers attitude, awareness and association towards the brand are primarily focused while evaluating performance of a brand, before designing the marketing...

This paper is an ethnographic study defining and assessing the organizational culture exhibited by Small and Medium Enterprises (SMEs). It primarily focuses on four cultural categories: clan, adhocracy, hierarchy and market-driven. These conceptual domains have been examined by the...

The objective of this study is to identify and evaluate the effective leadership qualities in day-to-day working environment of banking sector in Pakistan. This study further enlightens its impact over the success factor in banks providing them an edge over competitors. Primary and secondary...

The purpose of this study is to examine the impact of two comparative leadership styles on organizational performance outcomes. The leadership styles undertaken is transformational and servant leadership. A sample of 155 participants is taken from profit-oriented service sector of Pakistan. Data...

This paper is an ethnographic study defining and assessing the organizational culture exhibited by Small and Medium Enterprises (SMEs). It primarily focuses on four cultural categories: clan, adhocracy, hierarchy and market-driven. These conceptual domains have been examined by the...

This study examines the significance of business processes in achieving performance. The objectives of the study are twofold. The first section focuses on developing and validating a business process efficiency scale. Prior literature informs the initial items that comprise the efficiency scale....

In today’s ever changing competitive environment, business cannot survive unless they satisfy their customers. The delivery of after sales service by a company is critical in satisfying customer needs and perceptions. In order to have quality after sales service a proper delivery system has to...