A framework is presented to simulate and analyze the effect of multiple business scenarios on the adoption behavior of a group of technology products. Diffusion is viewed as an emergent phenomenon that results from the interaction of consumers. An agent-based model is used in which potential...

George Church is a professor at Harvard University and founder of the personal genome project. He has patents in the fields of genome reading and writing, automation and instrumentation, and advocates open source and transparency; for example, by developing the open access next generation...

Products that do not meet the specification criteria of an intended buyer represent a challenge to the producer in maximizing profits. To understand the value of the optimal process target (OPT) set at a profit-maximizing level, a model was developed by Shao et al. (1999) involving multiple...