Nur wenige Jahre lang hat sich die Werbebranche von dem erheblichen Wachstumseinbruch nach der Dotcom-Krise erholen können. Jetzt steht die konjunkturabhängige Werbung erneut vor einem Abschwung. 2009 wird ein schwieriges Jahr werden für die Werbemedien und die Werbetreibenden. Es ist mit...

The article considers specific features of the communication process within the framework of the complex of realisation of marketing activity of a company compared to other types of social communication. It offers stages of the process of formation and transfer of information to the market with...

Television advertising is a most common commercial activity used in advertising medium. Humor in advertising contains an important aspect on changing attitude of the consumer, improves buying behavior and creates new patterns for buying any goods and services. Humor in television advertising is...

[ES] Radio Sobrarbe es una emisora radiofónica comarcal perteneciente a la mancomunidad de Sobrarbe (Huesca). La plantilla de la misma está formada por dos personas, si bien cuenta para la realización y emisión de programas con colaboradores que trabajan para ella de forma totalmente altruista.

This paper investigates the upcoming business model of online streaming services allowing music consumers either to subscribe to a service which provides free-of-charge access to streaming music and which is funded by advertising, or to pay a monthly flat fee in order to get ad-free access to...

This paper investigates the upcoming business model of online streaming services allowing music consumers either to subscribe to a service which provides free-of-charge access to streaming music and which is funded by advertising, or to pay a monthly flat fee in order to get ad-free access to...

Purpose – The aim of this paper is to investigate the extent to which a profound change in the image of accountants can be seen in the discourse used in accounting software adverts that have appeared in the professional publications of the Chartered Institute of Management Accountants over the...

Purpose – The purpose of this paper is to explore the relationship between management accounting software and the management accountant, as (re)produced in adverts appearing in professional management accounting journals. The paper analyses how such adverts have shaped the management...

Previous research has shown that consumer trust in advertising is low and continues to diminish. Researchers have also found that a big share of advertising investments is placed in less favorable media which can contribute to consumers’ increasing disbelief towards advertising. The results of...

В статье рассмотрены особые отличия коммуникационного процесса в рамках комплекса реализации маркетинговой деятельности предприятия среди других видов...