Mohelský, Lukáš; Machková, Hana - In: Central European Business Review 2012 (2012) 2, pp. 37-45
The automotive industry is the key sector of the Czech national economy. Its share on GDP represents more than 8 % and the Czech Republic is the 14th biggest producer of cars in the world. The goal of this article is to analyze the development of the customers´ portfolio of the automotive...