This study attempts to identify the marketing variables and methods associated with the successful or unsuccessful launch of industrial high-tech products into non-domestic markets. Finnish high-tech firms were selected as a population base due to the ambient domestic pressures on those firms to...

While much research has been directed at variables critical to successful R&D of new and high-technology products, much less work has been directed at factors crucial to success of these products when the firm attempts to enter the international marketplace. This study surveys Finnish technology...

While much research has been directed at the variables critical to successful R&D of new and high-technology products, much less work has been directed at those factors crucial to the success of these products when the firm first attempts to enter the international marketplace. This study...