This paper identifies social network analysis (SNA) as a newly emerging methodology for the study of on-line communities in marketing. In order to examine what constitutes SNA, this paper reviews prior research on the topic: data-gathering techniques, measures of network structure (density,...

Divers auteurs ont montré l’importance des relations de collaboration inter-organisationnelles pour les performances, le mode de gouvernance ou la trajectoire des entreprises de biotechnologie. La plupart de ces travaux analysent exclusive-ment les accords contractuels passés entre les...

Various authors have shown the importance of collaborative relationships for inter- organizational performance, the mode of governance or the trajectory of biotechnology companies. Most of these works analyze the exclusive contractual agreements between companies and their main relationships...

Considerable media attention was focused on how U.S. presidential candidates in 2008 integrated Facebook and other social networking sites into their campaign strategies. In this context, understanding the formation and utilization of online social networks becomes important. Social network...

In this research, we study social desirability and demand artifacts in light of the increasing use of on-line studies. Our experiment shows that this data collection medium does not always reduce these biases. First, when an attractive interviewer appears on the cover page of an on-line study,...

This paper reveals the main findings of two research studies carried out in cooperation with the University of Finance and Administration in Prague within the realization of research projects focused on the needs of businesses. The research in smalland medium- sized enterprises was looking into...

The design and topology of a neural network is still an important and difficult task. To solve the problems of topology posed by the introduction of connexionism, new approaches are proposed, and especially a combination of induction rules with a statistical estimation of the neuron coefficients...

Our interdisciplinary research examines consumer perceptions and behavioral tendencies generated by these perceptions. The study is placed in the context of online networking and it uses marketing, branding and psychology literature, especially the theory of warmth and competence from social...

Social networking sites (SNSs) are quickly becoming the main venues for social interaction of Internet users. As the competition between these online services is growing ever stronger, the success of SNSs derives from persuasive core application designs that influence users in taking specific...