Cantillo, Víctor; Amaya, Johanna; Ortúzar, J. de D. - In: Transportation Research Part B: Methodological 44 (2010) 6, pp. 753-763
One typical aim of choice experiment designs is utility balance, that is, the alternatives defined within each choice set should have similar choice probabilities; otherwise, choice is too easy and little information about preferences may be obtained. Therefore, in a good design respondents may...