There is considerable evidence of high returns to public investments in agricultural R&D, but because intellectual property in agriculture is considered a public good, little R&D investment by growers themselves. This study investigates the potential for growers to increase commodity sales...

Many believe that fast food promotion is a significant cause of the obesity epidemic in North America. Industry members argue that promotion only reallocates brand shares and does not increase overall demand. This study weighs into the debate by specifying and estimating a discrete/continuous...

Many believe that fast food promotion is a significant cause of the obesity epidemic in North America. Industry members argue that promotion only reallocates brand shares and does not increase overall demand. We study the effect of fast food promotion on market share and total demand by...

As US investment in food processors abroad grows, understanding the factors causing this growth is critical to US trade and investment policy. This study uses an ownership / location / internalization approach in finding market size and trade openness important determinants of US foreign direct...

Considerable evidence exists of high returns to public and private investment in commodity research and development programs. This study investigates the potential returns to product research, development, and marketing in a dynamic commodity-market model. Theoretical hypotheses derived from the...

Health benefits of a diet rich in fruit and vegetables has been emphasized in the U.S. However, consumption of fruits more than for vegetables has remained well below recommended amounts. Efforts to influence eating habits will be enhanced if socio-demographic factors and the nature of their...

US per capita fruit and vegetable consumption is below the level recommended for better health. The paper examines how health information linking diet and health, as measured by a health information index has affected fruit and vegetable consumption. Results indicate that health information has...

We contribute to the literature on new product valuation by presenting a model of new product introduction based on the distance metric (DM) approach of <xref ref-type="bibr" rid="R32">Pinkse, Slade, and Brett (2002)</xref>. Models based on the DM approach are capable of dealing with highly differentiated food categories that are...