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ecological ones. Taxes solve the credibility problem a monopoly supplier of licenses would face, and lead to a suboptimal low …
Persistent link: https://www.econbiz.de/10008509569
The interactive nature of social networking sites contributes to reinforcethe engagement between consumers and brands in terms of cocreationof shared values. In this context, Twitter - the most popularmicroblogging service in the world - seems to act as a new frontier forviral marketing...
Persistent link: https://www.econbiz.de/10010968534
them in making purchase decisions, the process by which they evaluate the credibility of these online recommendations … becomes increasingly relevant. Although previous studies have recognized that credibility is one of the most important … antecedents of eWOM adoption, little is known about the drivers of this credibility. Thus, this paper examines factors that …
Persistent link: https://www.econbiz.de/10010848907
Persistent link: https://www.econbiz.de/10010878744
The expansion of social networks begins to put their stamp of increasingly powerful over all economic activities. Traditional client translates himself into center of social networks and thus becomes a social client, resulting in chain reactions; marketing campaigns taking place in its...
Persistent link: https://www.econbiz.de/10010926047
В статье рассмотрены проблемы предпринимательства за рубежом, в России и Пермском крае. Особое внимание уделяется слабым коммуникациям в развитии...
Persistent link: https://www.econbiz.de/10011246490
There are a lot of unexpected changes taking place in the online world. Viral marketing is a typical efficient network marketing method which births at the background of the Web2.0 era. It is high concerned with its clipping and comprehensive effect on society. Studying its mechanism, in...
Persistent link: https://www.econbiz.de/10011267461
In a viral marketing campaign an organization develops a marketing message, and stimulates customers to forward this message to their contacts. Despite its increasing popularity, there are no models yet that help marketers to predict how many customers a viral marketing campaign will reach, and...
Persistent link: https://www.econbiz.de/10005256427
We examine how firms can create word-of-mouth peer influence and social contagion by designing viral features into their products and marketing campaigns. To econometrically identify the effectiveness of different viral features in creating social contagion, we designed and conducted a...
Persistent link: https://www.econbiz.de/10009293039
The connection between the steady development of the Internet in Romania in the last five years, as channel of transmitting the marketing message, and the viral concept, as method of transmitting the message, may become the winning ticket for the Romanian online advertising market. Thus, in the...
Persistent link: https://www.econbiz.de/10009416641