Lis, Bettina - In: Business & Information Systems Engineering 5 (2013) 3, pp. 129-140
them in making purchase decisions, the process by which they evaluate the credibility of these online recommendations … becomes increasingly relevant. Although previous studies have recognized that credibility is one of the most important … antecedents of eWOM adoption, little is known about the drivers of this credibility. Thus, this paper examines factors that …