This paper looks at the self-reporting of social engagement by multinational firms in South Africa, developing previous measures of social capital to fit the unique context of the multinational firm in particular mapping the configurations of declared engagement and the firms' provision. It...

The human rights related controversies surrounding Anglo Platinum's Mogalakwena mine in South Africa's Limpopo Province hit the world stage in 2008, attracting public scrutiny and instigating much debate in the realm of international business and human rights discussions. We provide an in-depth...

Multicultural marketing is a strategic priority area for most companies in emerging consumer markets (ECMs). We develop a new conceptual framework that demonstrates how two processes influence the effectiveness of multicultural advertising, namely similarity and corporate social responsibility...

Purpose – The purpose of this paper is to investigate whether an association exists between a firm's black economic empowerment (BEE) score and its share returns. Design/methodology/approach – The study uses linear regression that controls for the factors explaining share returns identified...

Purpose – Attempts to “Westernize” post-socialist economies of Eastern Europe resulted in little or no progress. This paper aims to incorporate the resource-based view (RBV) paradigm to shed light on the present difficulties and challenges. A shortage of resources, many of which are taken...

Purpose – The paper aims to investigate the problems experienced and problem-solving techniques of very small businesses during growth. Evidence shows that if managers can understand the potential for growth and the barriers in their own business path, they will be able to address the problems...

The bottom up pressure of «concerned» consumers and the rise of «socially responsible» products represents a new market mechanism to fight inequality and promote social inclusion. To analyse the new phenomenon of competition in corporate social responsibility (CSR) amid doubts on consumer...

The aim of this chapter is to examine whether corporate governance in Serbia is based on affirmation of responsible and ethical conduct. The concept of corporate governance refers to the system by which companies are managed and controlled in order to generate long term economic value for its...

Environmental issues provide a rich ground for identifying the existence and consequences of human limitations. In this paper, we present a growing literature lying at the interface between behavioral and environmental economics. This literature identifies alternative solutions to traditional...