The paper reports a study in which the turnover and employment generated by the production of Direct Marketing in Sweden is measured. What is generated by the use of Direct Marketing is not reported. First, a basis for defining Direct Marketing is presented, based on purpose with the marketing...

Erscheinungsbild, aber auch Leistungs- und Funktionsprofil des Großhandels in den neuen Bundesländern werden sich angesichts des erheblichen Engagements westdeutscher Großhandelsfirmen rascher als vermutet der Situation in der alten BR Deutschland anpassen. Im Produktionsverbindungshandel...

One of the key challenges that small farmers face is marketing their products. National and international markets are difficult to tap into for small farmers due to their inability to compete with large farm operators that dominate these markets. The objective of this study was to examine...

Recent improvements in the Internet are revolutionizing the way companies market their services. This book examines the effectiveness of e-mail promotion as a complement to marketing strategies used by booksellers.

Research explored methods for “shortening the food links” or developing the “local foodshed” by connecting farmers with food service buyers (for restaurants and institutions) in Colorado. Telephone interviews were used to investigate marketing and purchasing practices. Findings include...

In the digital economy, information plays a key role, as currency that makes the knowledge society further develop. In such world, ensuring privacy of personal data without restricting data flows and the economic and social benefits generated can prove in practice to be quite challenging. In the...

This paper explores and analyzes the implementation of direct marketing aimed at families as a specific consumer on the business-to-consumer market. The paper contains a summarized overview of the basic characteristics of direct marketing as one of the most important marketing activities...

Становление рыночной экономики порождает необходимость нового экономического мышления, новых подходов к управлению продвижением на потребительском рынке. В...