trust elements in interviews conducted with US exporters and EU importers of fruits and vegetables. Results are compared …Research on organizational and inter‐organizational trust has become an important field in management and marketing … objective of this research study therefore is to identify how well US exporters understand the elements of trust that establish …

manipulation and the various forms of innovation can play in determining levels of trust and modifying the discrepancy between …

survey was conducted on 468 EU country SMEs producing TFPs. Linear Regression was run to assess the link between marketing …In the EU market small and medium sized enterprises (SMEs) represent the greater part of the food industry, specially …. The literature shows that firms’ market orientation and marketing capabilities are very important for innovation in food …

through marketing actions. It is very important to understand why consumers make elections of fresh fruits in order to …