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partnerships may be less than has been generally thought. First, a necessary and sufficient condition is provided for a partnership …
Persistent link: https://www.econbiz.de/10005766819
organizations. The overall aim is subdivided into three objectives covering more precisely the two poles of marketing communication …Purpose – This paper aims to understand the contribution made by Facebook as a marketing tool for companies, and … point of view on being a part of it; to understand the strategic vision of Facebook from those responsible for marketing and …
Persistent link: https://www.econbiz.de/10010940870
utility benefit to consumers from cause marketing (CM) and a spillover benefit onto other products in the portfolio. Linking …
Persistent link: https://www.econbiz.de/10009214332
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Previous research has suggested that communication and especially promises increase cooperation in laboratory experiments. This has been taken as evidence for internal motivations such as guilt aversion or preference for promise keeping. The goal of this paper was to examine messages under a...
Persistent link: https://www.econbiz.de/10010988990
the effects of IPR on the likelihood of partnership are greater when an ISV has weak downstream capabilities or when the …
Persistent link: https://www.econbiz.de/10010990595
In two-sided matching problems, we consider “natural” changes in preferences of agents in which only the rankings of current partners are enhanced. We introduce two desirable properties of matching rules under such rank-enhancements of partners. One property requires that an agent who...
Persistent link: https://www.econbiz.de/10010994709
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cognitive, but not on affective well-being, which we interpret as a loss in identity utility. Living in a partnership …
Persistent link: https://www.econbiz.de/10010877791
The aims of this study are: 1) to examine characteristics and limitations of partnership between private enterprise and …, education policy makers, school administrators, teachers, and school-board members. A  Tri-Action Synergistic Partnership model … was developed to include three levels of partnership for workforce development; national level, regional level, and school …
Persistent link: https://www.econbiz.de/10010878226