On average, respondents who give a positive answer to a binary free choice attitude question are NOT more likely, if surveyed again, to respond positively than to response negatively. However, stronger brands obtain more repeated positive answers. Our model shows why these two effects have to...

El presente trabajo tiene como objetico analyizar el nivel de conocimiento y las posibiltidades de mercado de los alimentos d Comercio Justo (CJ). Para ello se ha llevado a cabo un estudio exploratoria basado en 176 encuestas a consumidores de Murcia y Alicante, en las que se ha medido el nivel...

The article analyzes consumers’ concern for healthy food, emphasizing the role of the vegetarian diet. Studies on the topic are available world-wide; however, none of these focuses on the role of vegetarian diet within the concern for healthy food, in Romania. In answering this question, a...

In the paper the case of cross-border area of Gorizia in Italy and Nova Gorica, Šempeter-Vrtojba in Slovenia is studied in terms of the development of an integrated market of agricultural products and the supply of services and real assets. Market research includes the analysis of the capacity...

This paper performs a comparative analysis of niche brands. Within surfing and snowsport markets, key companies, with distinctive brand names, market specifically to their respective subcultures. Each brand embodies an individuated personality, markets according to unique criteria and evolves...

This paper focuses on the concept of country-of-origin and its effects on consumers’ product evaluation process. Given the increasingly competition in the context of a global market, nowadays it has become a difficult task to create and maintain a sustainable competitive advantage. Consumers...

The growth of service work has introduced the customer as a third party to the employment relationship. Yet dominant images of customer relations portray docile service workers offering de-personalized care to sometimes aggressive but otherwise not much more agential customers. This paper seeks...

Retail financial services in all markets, including emerging markets, are undergoing major transaction, driven by change, deregulation and customer sophistication. Customer service and specifically relationship management in particular, are crucial to attaining a sustainable competitive...

Most airports internationally have implemented customer satisfaction programs into their operations to increase non-aeronautical revenues. In the US, taxicabs are an essential airport transport mode given the limited public transport options available. Effective airport taxicab planning efforts...