Kurtz, Janell; Chen, Jim Q. - In: Asian Case Research Journal (ACRJ) 13 (2009) 01, pp. 145-156
market. Encouraged by its success in Japan, Rimage considered entry into China. The initial market assessment identified … opportunities in China, but also risk. As a technology driven company, Rimage's main management dilemma was how to set up operations … in China while keeping its intellectual property secure. Manny Almeida, Rimage's Chief Operating Officer, carefully …