This paper discusses the results of the first comprehensive study of semiconductor industry in Malaysia which primarily consists of the operations set up by transnational corporations in high technology centres of Penang and Kuala Lumpur. The goals of our study were to determine the most...

Cross-cultural comparisons demonstrate that subjective well-being (SWB) is rated lower among East Asian than Western individuals. Regardless of such cultural differences, however, factors that predict SWB among people from various cultures may be similar. In the current study we demonstrate the...

In line with the perspective provided by the intentional paradigm which claims that the measures of subjective well-being (SWB), whether cognitive or affective, should refer to life itself, the Ontological Well-Being Scale (OWBS) has been operationalized. The research reported herein was aimed...

People generally seek out positive moods and avoid negative moods; however, it is unclear which motivation is more pronounced. Two studies addressed this issue by developing a value-based ranking of emotions based on the willingness to pay (WTP) approach. The approach utilizes money’s cardinal...

This paper aims to highlight the mediator role of hedonic responses in the relation between animated images and attitudinal responses. It has another objective which is to show off the moderator role of product category. To this purpose, we have manipulated two categories of advertising opposing...

Neuromarketing is the multidisciplinary field of research whose aim is to investigate the consumers' reaction to commercial advertisements, or to the product appreciation, from a neuroscientific perspective. In fact, there are high hopes that neuroimaging technology could cope with some of the...

Using cross-sectional and longitudinal data from a national sample spanning the adult life span, age differences in anger and sadness were explored. The cross-sectional and longitudinal findings consistently suggest that the frequency of anger increases during young adulthood, but then shows a...