Khwaja, Ahmed; Silverman, Dan; Sloan, Frank; Wang, Yang - In: Journal of Health Economics 28 (2009) 2, pp. 385-397
While there are many reasons to continue to smoke in spite of its consequences for health, the concern that many smoke because they misperceive the risks of smoking remains a focus of public discussion and motivates tobacco control policies and litigation. In this paper we investigate the...