Highfill, Jannett; Polley, William J.; Scott, Robert C. - In: The Journal of Economics 30 (2004) 2, pp. 27-49
Suppose a price setting firm knows the distribution of reservation prices its customers have for an existing product. Then suppose the firm introduces a product improvement, and it is able to quantitatively evaluate the increase in performance (e.g. time saved, capacity increased, etc.) for the...