Brand experience has attracted a lot of attention in the Marketing practice. With consumers seeking not only functional benefits of a brand but also emotional experiences, brand experience theory attempts to provide answers on how brand experience can be measured and how it effects consumer...

Energy efficiency regulation is an important driver for innovations in environmental technologies. Improvements of energy efficiency do not only contribute to reach envi-ronmental policy targets, they can be furthermore economically profitable. E.g. private households can reduce their costs in...

In environmental policy first mover advantages for environmental technologiesare often taken for granted. It is a popular view to see the state as a political entrepreneur who introduces a certain environmental policy instrument, e.g. feed-in tariffs for renewable energies, and thus becomes the...

In environmental policy first mover advantages for environmental technologies are often taken for granted. It is a popular view to see the state as a political entrepreneur who introduces a certain environmental policy instrument, e.g. feedin tariffs for renewable energies, and thus becomes the...

Before being adopted internationally, successful innovation designs tend to have been preferred in one particular country or region. These countries or regions can subsequently be labelled as Lead Markets. This paper employs a Lead Market approach to assess for each of the 25 European Union...

Zufällig schwankende Nachfragen nach Vorprodukten bzw. Teilen und Komponenten machen die Verwendung von stochastischen Modellen der Lagerhaltung notwendig. Das vorliegende Papier beschreibt einen standardisierten algorithmischen Ansatz, mit dem der Verbrauch von Vorprodukten für die Zeiträume...

The term “global brand” has become widely used by the media and by consumers. Although media and consumers call these brands “global” and centralized marketing departments manage these brands globally – are these “global brands” really global? Can we talk about truly global brand...

This article proposes a method for reducing the complexity of decisions in the international procurement process. This procedure is part of the “Global Sourcing Management-Tool”, developed by the author in co-operation with the German mechanical engineering company Heidelberger...

Before being adopted internationally, successful innovation designs tend to have been preferred in one particular country or region. These countries or regions can subsequently be labelled as Lead Markets. This paper employs a Lead Market approach to assess for each of the 25 European Union...

This paper presents an approach to assessing the potential of countries to increase the likelihood that locally preferred innovation designs become successful in other countries, too. The concept suggests that for many innovations lead markets exist that initiate the international diffusion of a...