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The choice of a mode of market entry is a critical component of the internationalization strategy, and numerous empirical studies have focused on this topic. Prior research, however, has provided mixed empirical evidence and thus, is difficult to interpret and review. This study examines the...
Persistent link: https://www.econbiz.de/10009192110
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This article explores the reasons leading executives to change foreign operation modes by contrasting mode increases and reductions. Our study is grounded on stimuli identified through in-depth interviews by a former IBR study which we employ through two different measures in the course of...
Persistent link: https://www.econbiz.de/10009212957
Die zunehmende Intensität des Preiswettbewerbs, die steigende Zahl der Geschäftsaufgaben und Marktaustritte vor allem kleinerer Unternehmen des Einzelhandels sowie die gegenwärtige Krise der KarstadtQuelle-Gruppe sind Anlass vielfältiger Diskussionen um die Zukunft des Einzelhandels, auch um...
Persistent link: https://www.econbiz.de/10005048155