that companies must face. Marketing, one of business functions that is among those most exposed to the market, is therefore … forced to conduct changes in its own concept. Because of this reason, marketing is today shifting from the sales concept … business consumption. This shift is being accomplished through actual marketing trends, first of all through client orientation …

This article offers a practical way for economic educators to integrate marketing into economics principles courses by … economic educators integrate material across disciplines, we provide specific connections to marketing for topics commonly …

marketing in this field, which can be transformed into a competitive advantage for Romania. …

products. The main research purpose is to focus on fashion from the marketing perspective. Fashion represents the process of …

This case explores the aggregate influence of corporate marketing practices on public health and examines the … increasingly important issue of the role of targeted marketing strategies by the food and beverage industries in the obesity … epidemic. Specifically, it engages a discussion about a significant yet overlooked dimension - targeted marketing to ethnic …