Showing 1 - 10 of 752
(VF)L’objectif de cet article est de tester la présence de chaos dans les ventes de biens à la mode. Après avoir … plausibilité de l’existence d’un comportement chaotique des ventes de biens à la mode. Cependant, au fil du temps, les ventes … fashion goods are chaotic. After reviewing briefly the theoretical debate on this hypothesis, we present our results, which …
Persistent link: https://www.econbiz.de/10009146898
Zur Erstellung maßgeschneiderter Dienstleistungen ist die Mitwirkung des Kunden (Kundenintegration) unerlässlich. Dem … Management von Kundenintegration auf Anbieterseite wird jedoch in der Praxis zu wenig Bedeutung beigemessen. Sie hat aber … fundmentalen Einfluss auf die Effizienz und Effektivität der Leistungserstellung. Der vorliegende Beitrag stellt Kundenintegration …
Persistent link: https://www.econbiz.de/10009207067
This study investigates the effects of online product presentation on consumer responses from a mental imagery perspective and the moderating effect of style of processing (SOP). College women (N=550) participated in an online experiment using a 2 (picture: concrete consumption background vs....
Persistent link: https://www.econbiz.de/10011050100
fashion brands. This study was conducted in the context of fashion products, one of the key interests of the Generation Y, and … valuable insight to international fashion marketers about how country-of-origin information influences the Generation Y …’s perception towards international fashion brands. Qualitative studies which investigate the perception of Generation Y towards …
Persistent link: https://www.econbiz.de/10010901839
This paper is focused on creativity in the fashion design in Slovakia. The fashion design in Bratislava region was … activities between Slovak fashion designers. In the paper will be presented results from research carried out between Slovak … fashion designers located in Bratislava region. The empirical work that provides the basis for this case study used a case …
Persistent link: https://www.econbiz.de/10011145524
The brand enhancement policies of fashion, luxury and design firms play their part in establishing the identity of …, the fashion and design capital. From this analysis it emerges that, in Milan, fashion, luxury and design firms define …
Persistent link: https://www.econbiz.de/10011149424
mayoría de los adolescentes como “puntos de encuentro”. <h2>Fashion and the Urban Teenager Behavior at Shopping Malls in … behave and their relationship with fashion at shopping malls. Specifically, the paper describes the clothing usage of … initial stages of the fashion purchase process. This research uses the technique of participant observation, complemented by …
Persistent link: https://www.econbiz.de/10011152792
This paper explores the stimuli behind fashion-oriented impulse purchases within physicalshopping environments. The …. Findings mainly suggest that fashion-oriented impulse purchases, especiallyfor clothing,are influenced by a wide variety of …
Persistent link: https://www.econbiz.de/10011152813
attitudes towards organic cotton fashion. There is no evidence among the responders of a direct relation between consuming …
Persistent link: https://www.econbiz.de/10011152825
В статье рассматривается эффективность формирования модной тенденции как инструмента маркетинга в части регулирования поведения потребителей.
Persistent link: https://www.econbiz.de/10011219150