Talukder, Dayal; Hawkins, Brent - In: International Journal of Economics and Business Research 8 (2014) 2, pp. 125-142
owners and directors should encourage their managers to consider creativity as a necessary attribute for enhancing innovation … managers are honesty, integrity and trustworthiness, with creativity the least favoured. It is a cause for concern to the … future development of NZ firms that managers appear to place so little value on creativity. Therefore, study suggests that …